Social Media Production & Maintenance Workshop
We conducted an interactive and hands-on Social Media Production & Maintenance Workshop at Atmadarshan, Patna, from February 13-15, 2025. Hosted by Fr. Joseph Sebastian, SJ Director-Development Office (PJS), the workshop brought together participants from India and Nepal to explore key aspects of social media, including Social Media Marketing (SMM), Social Media Optimization (SMO), Search Engine Optimization (SEO), AI-driven strategies, platform-specific best practices, and the use of Canva and AI tools for impactful design.
Over three immersive days, participants engaged in practical sessions on Meta Ads, social media ad design using Canva, audience persona development, strategic content planning, WhatsApp Business setup, and YouTube strategies for impact and monetization. Engaging activities were also incorporated to enhance learning and interaction.
This dynamic workshop was organized by the Jesuit Research and Development Society (JRDS-DP) in collaboration with PDOs of the North Zone. It was facilitated by JRDS team members Tanvi Dogra, Antony Glenn Gomez, and Ferdinant Josepaul, who shared their expertise in strategic communication, social media marketing, and design, ensuring an enriching experience for all participants.
Through this initiative, we continue to empower our partners with the skills and tools to strengthen their digital presence, amplify their impact, and drive social change.
